ARTICLES BY THIS AUTHOR
- 7/21/2015
Beringer Debuts Wine Tasting Strips
Brand addresses shopper challenges common to the category through test at Kroger - 7/21/2015
Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline - 7/21/2015
Retail Intimacy, Part 12: Walmart: How to Win Now
With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. - 7/21/2015
Studying the Use of Mobile in Shopper Marketing
GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing - 7/21/2015
Special Report: The Internet of Things
Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years - 7/21/2015
Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers
In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. - 7/21/2015
K-C's Depend Builds 'Underwareness'
New Silhouette product rollout and campaign targets younger female consumers