ARTICLES BY THIS AUTHOR
- 11/1/2016
Comings & Goings: November 2016
- 11/1/2016
Measurement
Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders - 11/1/2016
Purina Focuses on Dogs’ Brains
Pro Plan’s partnership with Dognition educates dog owners about cognitive health - 11/1/2016
Mars Says ‘Thank You’ Via Walmart
New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant - 11/1/2016
So-Lo-Mo Spotlight: At the Expo
So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics - 11/1/2016
Honest Tea Encourages Honesty
- 11/1/2016
Are You Keeping Pace?
Expo panel talks strategy, capabilities and technology in the retail world - 11/1/2016
Petco 'Trolls' Pet Owners
- 11/1/2016
Transparency with Store Brands
Panel of retailers discuss how they are working to build trust with educated shoppers - 11/1/2016
Column: Omnichannel, and Proud of It