ARTICLES BY THIS AUTHOR

• 11/1/2016

  Albertsons Elects a Flu Shot

• 10/31/2016

  So-Lo-Mo Spotlight: At the Expo

  So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics
• 10/31/2016

  Honest Tea Encourages Honesty

• 10/31/2016

  Are You Keeping Pace?

  Expo panel talks strategy, capabilities and technology in the retail world
• 10/31/2016

  Petco 'Trolls' Pet Owners

• 10/31/2016

  Transparency with Store Brands

  Panel of retailers discuss how they are working to build trust with educated shoppers
• 10/31/2016

  Column: Omnichannel, and Proud of It

• 10/31/2016

  Glade Offers 'Holiday Surprises' at Walmart

• 10/31/2016

  Valassis Takes Annual Dive into Coupons

  Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others
• 10/31/2016

  Measurement

  Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders