ARTICLES BY THIS AUTHOR
- 11/1/2016
Lowe's Names New Chief Customer Officer
- 10/31/2016
Column: Omnichannel, and Proud of It
- 10/31/2016
Glade Offers 'Holiday Surprises' at Walmart
- 10/31/2016
Valassis Takes Annual Dive into Coupons
Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others - 10/31/2016
Measurement
Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders - 10/31/2016
Comings & Goings: November 2016
- 10/31/2016
Purina Focuses on Dogs’ Brains
Pro Plan’s partnership with Dognition educates dog owners about cognitive health - 10/31/2016
Mars Says ‘Thank You’ Via Walmart
New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant - 10/31/2016
So-Lo-Mo Spotlight: At the Expo
So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics - 10/31/2016
Honest Tea Encourages Honesty