ARTICLES BY THIS AUTHOR

• 12/31/1996

  Developing Copy Tests that Estimate Brand Usage

• 12/31/1996

  How To Maximize In-Store Service Reps

• 12/31/1996

  Maxell Offers Free Tape, Poster on Displays

• 12/31/1996

  Weber-Stephen Cooks Up Global Look for Charcoal Grills

• 12/31/1996

  Beyond Basic Product Merchandising

  SmithKline Beecham Defines the Future of Newest Category
• 11/5/1996

  Minnesota Advertising Display Executive Agrees To Plead Guilty And Pay $350,000 Fine For Rigging Bids And Fixing Prices On Brewe

• 10/31/1996

  LifeSavers Teams With Virgin Interactive Entertainment

• 10/31/1996

  Ironclad Intros 'Ultimate' Recyclable Packaging

• 10/31/1996

  Leslie-Locke Revamps Packaging, P-O-P

• 10/31/1996

  1997 P-O-P Trends Report: Marketer Survey

  Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.