ARTICLES BY THIS AUTHOR
- 5/1/1998
Stride Rite: Striving for Consistency
With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes - 5/1/1998
7 UP Launches Marketing Programs
- 5/1/1998
Mass Merchant P-O-P
- 5/1/1998
Customer Needs Drive Motor Vehicle P-O-P
The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused. - 4/1/1998
L'eggs Intros Summer L'eggs