ARTICLES BY THIS AUTHOR
- 10/1/2000
Bat Display Matches Brand's Edginess
- 10/1/2000
A Benefit Congruency Framework of Sales Promotion Effectiveness
Examing the effectiveness of monetary vs. non-monetary promotions - 10/1/2000
Tobacco P-O-P on the Rise, Study Says
Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions - 10/1/2000
Hall of Fame Profile: Matt Borgard
- 10/1/2000
Budweiser Football Promo Goes Local
Anheuser-Busch spends $3 million on P-O-P for fall promotion - 10/1/2000
Walnut Display Promotes Snacking