ARTICLES BY THIS AUTHOR

• 4/30/2003

  Prime Positioning

  Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.
• 4/30/2003

  Marketing's 'Moment of Truth'

• 4/30/2003

  Channel Report: Dollars Make Sense

  As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.
• 4/29/2003

  Men Spend More at Supercenters

• 4/21/2003

  FTC Guidelines on Promotional Allowances

• 4/14/2003

  CPG Coupon Trends, 2002

  An overview of NCH Marketing Services' annual report
• 4/10/2003

  Former Gillette Executive Indicted For Taking Kickbacks From Gillette Vendors

• 4/3/2003

  Philip Morris Wholesale Leaders Program

• 4/3/2003

  Patent Infringement: Novelart Manufacturing v. Carlin Container

• 4/2/2003

  Promotional Allowances in the Spotlight