ARTICLES BY THIS AUTHOR

• 4/30/2003

  Diageo Gets 'Manly' With Smirnoff Ice Triple Black P-O-P

• 4/30/2003

  Big Lots Strategic Overview

  Merchandising and marketing highlights from Big Lots' latest 10-K (for the fiscal year ended Feb. 1, 2003)
• 4/30/2003

  Display Equals Discount

  Results from a study on supermarket shopper perceptions <br>conducted exclusively for the In-Store Marketing Institute
• 4/30/2003

  CAT Footwear Takes a Walk on the Casual Side

• 4/30/2003

  P-O-P Helps Launch Bang & Olufsen's $20,000 TV

• 4/30/2003

  Cows Gone Wild

  Dr Pepper/Seven Up Enters Single-Serve Milk Market With Spunky Raging Cow
• 4/30/2003

  Dollar General Strategic Overview

  Merchandising and marketing highlights from Dollar General's latest 10-K (for the fiscal year ended Jan. 31, 2003)
• 4/30/2003

  Seeing Green

  ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion
• 4/30/2003

  Hall of Fame Profile: Margaret Blighton

  A Q&A with Kraft Foods' Margaret Blighton
• 4/30/2003

  Watkins Isn't Cooling Its Jets With Hot Tub P-O-P