ARTICLES BY THIS AUTHOR

• 4/30/2003

  Seeing Green

  ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion
• 4/30/2003

  Channel Report: Dollars Make Sense

  As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.
• 4/30/2003

  Hall of Fame Profile: Margaret Blighton

  A Q&A with Kraft Foods' Margaret Blighton
• 4/30/2003

  Watkins Isn't Cooling Its Jets With Hot Tub P-O-P

• 4/30/2003

  Prime Positioning

  Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.
• 4/30/2003

  Marketing's 'Moment of Truth'

• 4/30/2003

  Dollar Tree Strategic Overview

  Merchandising and marketing highlights from Dollar Tree's latest 10-K (for the year ended Dec. 31, 2002)
• 4/30/2003

  Dollar General Vendor Criteria

• 4/30/2003

  Kodak 'ShopSimple' Helps Consumers Focus

• 4/30/2003

  On-Premise Report: Let's Get This Party Started

  Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise