ARTICLES BY THIS AUTHOR

• 9/6/2003

  CVS, Claritin Make Music Together

• 9/3/2003

  H-E-B, Kraft Get the Picture

• 9/2/2003

  ShopRite Gets 'N' Sync' with Kraft

• 9/1/2003

  Using Context Effects to Influence Choice

  Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.
• 9/1/2003

  Wal-Mart, Coke Tackle School Spirit

• 9/1/2003

  Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role

• 9/1/2003

  Leveraging the Store as an Effective Health & Wellness Marketing Platform

• 8/31/2003

  The Lord of the Drinks

  7 UP P-O-P features "Lord of the Rings" characters
• 8/31/2003

  Lizard Steps Into U.S. Market With 'Global' P-O-P

• 8/31/2003

  Numi Tea Intros Natural-Looking Displays For New Organic Products