ARTICLES BY THIS AUTHOR

• 9/8/2003

  Building Private Label Brands

• 9/8/2003

  Retailers Fall for 'Sleeping Beauty'

• 9/8/2003

  Putting the Pieces Together at the Point of Sale

• 9/8/2003

  The Impact of Displays on Product Launches

  Study yields information about aspects of in-store merchandising most likely to drive new-product sales
• 9/8/2003

  Research Insights to Improve Point-of-Sale Marketing

• 9/7/2003

  Leading Category Captains

• 9/7/2003

  Documenting the "Business Value" of New Packaging Innovations

• 9/7/2003

  Grocers Sold on 'Sensible Solutions'

• 9/7/2003

  Using Interactive Kiosks Effectively

• 9/7/2003

  Strategies for Marketing Consumer Electronics at Retail