ARTICLES BY THIS AUTHOR
- 10/31/2003
Seagram's Smoothly Rolls Out Malt Beverage
- 10/31/2003
Sharpie Hits the Road With Hummer Campaign
- 10/31/2003
The Patak's Network
In-store broadcasts produced by Hormel attempt to demystify Indian food - 10/31/2003
'Try Me' Tool Packaging Lifts Sales 30%
Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. - 10/31/2003
A Beer for Every Occasion
Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers