ARTICLES BY THIS AUTHOR

• 3/31/2004

  Kmart Unveils New Branding Strategy

• 3/31/2004

  Savvy Private-Label: Bigger Foe of National Brands

  Retailer brands compete harder as they learn category dynamics. "Premium private-label" is no longer an oxymoron.
• 3/31/2004

  Nike Golf Integrates Tour, P-O-P With '60s Theme

• 3/31/2004

  The Merchandising Super Bowl

  Anheuser-Busch prevails in the battle for pre-game display space
• 3/31/2004

  Hall of Fame Profile: Mary DaRif

  A Q&A with Mary DaRif, Sherwin-Williams Co.
• 3/31/2004

  Whirlpool's Odor Remover Displays Provide Flexibility

• 3/31/2004

  Sanford Rewrites the Book on P-O-P

  Paper Mate brand strives for top-notch displays and pen planograms
• 3/31/2004

  The Elephant in the Meeting Room

• 3/31/2004

  HP P-O-P Lowers Cost, Prohibits Theft

• 3/31/2004

  Diet Supplements Team to Bulk Up Offer