ARTICLES BY THIS AUTHOR

• 3/31/2004

  Sanford Rewrites the Book on P-O-P

  Paper Mate brand strives for top-notch displays and pen planograms
• 3/31/2004

  The Elephant in the Meeting Room

• 3/31/2004

  HP P-O-P Lowers Cost, Prohibits Theft

• 3/31/2004

  Diet Supplements Team to Bulk Up Offer

• 3/31/2004

  Drumhead 'Piggyback' Designed to Snare Additional Share for Evans

• 3/31/2004

  Kitchen Brands Cook Up Purchase Incentives

• 3/31/2004

  Step On Up, Acor Insole Kiosk Will Tell You What to Buy

• 3/31/2004

  Vodka Displays Set to Hook Consumers

• 3/31/2004

  Brown-Forman Gears Up for Spring Promotions

• 3/31/2004

  The Squeeze is On

  Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.