ARTICLES BY THIS AUTHOR

• 4/3/2004

  P&G brandSaver Gets into Survivor Mode

• 4/3/2004

  FSI Report: April 4, 2004

• 4/1/2004

  Kohl's Takes a Shot at the Big One

• 4/1/2004

  Pathmark Ties to Shoe Store for Promotion

• 3/31/2004

  Drumhead 'Piggyback' Designed to Snare Additional Share for Evans

• 3/31/2004

  Kitchen Brands Cook Up Purchase Incentives

• 3/31/2004

  Step On Up, Acor Insole Kiosk Will Tell You What to Buy

• 3/31/2004

  Vodka Displays Set to Hook Consumers

• 3/31/2004

  Brown-Forman Gears Up for Spring Promotions

• 3/31/2004

  The Squeeze is On

  Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.