ARTICLES BY THIS AUTHOR
- 5/11/2004
Miller, 'Rolling Stone' Rock Together
- 5/11/2004
NBC Stars Shine Light on High-Def TV in Stores
Hitachi, Samsung and Toshiba among sponsors of related segments - 5/10/2004
Pepsi Play for One Billion! Promotion
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/10/2004
'Rugrats Go Wild' Tie-in Promotions
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/10/2004
Meijer, Brands Find Ways to Kid Around
- 5/10/2004
'Garfield' Gulps Up Goldfish Partnership
- 5/10/2004
Aquafina "Pure Luck" Promotion
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/9/2004
FSI Report: May 9, 2004
- 5/6/2004
AT&T 'American Idol 2' Sponsorship Activation
A case study from the Promotion Marketing Association's 2004 Reggie Awards