ARTICLES BY THIS AUTHOR
- 5/23/2004
Marshall Field's Vertical Fashion Show
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/20/2004
Angel Soft "Angels in Action"
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/20/2004
RFID: Coming to a Store Near You
Retailers back uniform standards, but chip prices must fall before tagging of individual products is common - 5/20/2004
Marshmallow Peeps Celebration Tour
A case study from the Promotion Marketing Association's 2004 Reggie Awards - 5/20/2004
The Gap Sends Customers Packing
- 5/19/2004
Ahold Chains Shift Hard into NASCAR
- 5/19/2004
Hershey Melts for New Caramel Kisses
- 5/19/2004
Kmart Finds WB Network Good Fit for Fall Promos
In-store radio, events, and P-O-P to promote Kmart's back-to-school apparel and WB's new season lineup - 5/18/2004
Gatorade Pours It On at Kroger