ARTICLES BY THIS AUTHOR

• 6/30/2004

  Eckerd Makes Plans with P&G, Maybelline

• 6/30/2004

  The Rap on Shoes

  Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.
• 6/30/2004

  Goodyear Rolls Out P-O-P, Store 'Zones'

• 6/30/2004

  Making A Case

  Diamond enters snack nut category with a shelf display that doubles as a shipper shelf
• 6/29/2004

  DSW Shoe Warehouse Tees Off

• 6/29/2004

  Unilever, Clorox Get a Safeway Duet

• 6/28/2004

  Albertsons Starts Summer Reading List

• 6/28/2004

  Brand Tie-ins Pave Way for 'Spider-Man 2'

• 6/28/2004

  Meijer Parties On with Anniversary Promos

• 6/27/2004

  Gerber Brings Healthy Talk to Wal-Mart