ARTICLES BY THIS AUTHOR

• 7/1/2004

  Tower Records Parties with Beastie Boys

• 6/30/2004

  Dickies Footwear Builds Account-Specific Concept Shops

• 6/30/2004

  Eckerd Makes Plans with P&G, Maybelline

• 6/30/2004

  The Billboard Effect

  Simple graphics can create powerful packaging for club stores
• 6/30/2004

  The Rap on Shoes

  Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.
• 6/30/2004

  Goodyear Rolls Out P-O-P, Store 'Zones'

• 6/30/2004

  Making A Case

  Diamond enters snack nut category with a shelf display that doubles as a shipper shelf
• 6/30/2004

  Disney "W.i.t.c.h." Books Arrive on Display

• 6/30/2004

  NASCAR Racer Launches Snack Food Line

• 6/30/2004

  Gillette Hits the Road with Young Guns