ARTICLES BY THIS AUTHOR

• 8/12/2004

  Campbell Soup Sticks the Partner Label on Retailers

• 8/11/2004

  Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases"

• 8/11/2004

  Brawny Takes the Lead in Publix's 'Race'

• 8/11/2004

  Target Adds Another Head to Salon Haircare Club

• 8/11/2004

  Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds

• 8/11/2004

  Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data"

• 8/10/2004

  Circuit City Enrolls Panasonic in "Nu" School

• 8/10/2004

  Kmart Catches School Germs from Clorox

• 8/9/2004

  "A Model of In-Store Consumer Decision-Making"

• 8/9/2004

  Meijer Trusts Intuition