ARTICLES BY THIS AUTHOR

• 8/1/2004

  FSI Report: Aug. 1, 2004

• 8/1/2004

  Kohl's Makes In-Store Music with Michelle Branch

• 8/1/2004

  P&G's 'brandSaver' Doles Out Timely Fashion Advice

• 7/31/2004

  To Your Health!

  Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.
• 7/31/2004

  Mike and Ike Candies Get New Look

• 7/31/2004

  Pepsi, Coke Launch Half-Carb Sodas

• 7/31/2004

  Wanted: 'Semi-Involved DIYers'

• 7/31/2004

  Discipline?

  Should marketers be concerned about fixing the out-of-stocks problem?
• 7/31/2004

  P-O-P 'Drives' Global Campaign

  Versatile header enables TaylorMade to retrofit existing displays
• 7/31/2004

  A Drink for Every Occasion

  The strategy of beverage marketers is to match a 'thirst occasion' with the right container.