ARTICLES BY THIS AUTHOR
- 12/13/2005
2006 P-O-P Trends Report
Survey rates P-O-P against other tactics and explores role of research, emerging technologies - 12/13/2005
Kmart Gets Exclusive Music Deals, Too
- 12/13/2005
PepsiCo Closes Year with Volume Push
- 12/13/2005
Masterfoods Finds 'Pirates' Treasure
- 12/12/2005
CVS Puts Lumene on Trial
- 12/12/2005
Frito-Lay Promo Makes 'Frosty' the Salesman
- 12/11/2005
FSI Report: Dec. 11, 2005
- 12/11/2005
Meijer Gives Battery Brands Equal Time
- 12/11/2005
Convenience Teens: Building Loyalty with the Next Generation
A report from the NACS/Coca-Cola Leadership Council