ARTICLES BY THIS AUTHOR
- 1/8/2007
Ramping Up For Sustainability
- 1/8/2007
How Clients Should Handle RFPs
- 1/8/2007
Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work
Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. - 1/8/2007
Material Matters: 'Need to Know' Basics
A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. - 1/8/2007
EAC Meets in New York
- 1/8/2007
How Producers Should Handle RFPs
- 1/8/2007
Partnerships: The Numbers Point to Strategic Relationships
Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' - 1/8/2007
Sharpie Finds the Magic
- 1/7/2007
Daly Caddies for TaylorMade Sweeps