ARTICLES BY THIS AUTHOR
- 4/12/2007
Store Check: Sweetbay Supermarket
- 4/12/2007
The Hub: A New Media Model
'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. - 4/12/2007
'The Hub:' Ringing Up Retail
More media dollars are flowing to retail, but how can marketers be sure their money is well spent? - 4/12/2007
Store Check: Publix Sabor
- 4/11/2007
Awards: 2007 PMA Reggie Winners
Case studies from the Promotion Marketing Association's annual awards program - 4/11/2007
P&G Pretties Up Kmart
- 4/10/2007
LaSalle Bank Ethnic Neighborhood Promotion
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
M&M's 'Plunder a Bag' Promotion
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
FIFA World Cup Trophy Tour by Coca-Cola
A case study from the Promotion Marketing Association's 2007 Reggie Awards