ARTICLES BY THIS AUTHOR
- 4/12/2007
'The Hub:' Ringing Up Retail
More media dollars are flowing to retail, but how can marketers be sure their money is well spent? - 4/12/2007
Store Check: Publix Sabor
- 4/12/2007
'The Hub': The Art of Shopping
Everything around shopper marketing is evolving. So, too, must be our approach to its creative. - 4/11/2007
Awards: 2007 PMA Reggie Winners
Case studies from the Promotion Marketing Association's annual awards program - 4/11/2007
P&G Pretties Up Kmart
- 4/10/2007
The Skinny Cow Ice Cream of the Crop
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Unilever "Recarga Tus Sentidos" Mobile Laundry Cart
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Mars Pedigree Pet Adoption at Kmart
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
'Spider-Man' Drinks Slurpees