ARTICLES BY THIS AUTHOR
- 4/10/2007
Unilever Sunsilk Launch
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Nabisco Stretches its Spider Legs
- 4/10/2007
CBS "Egg-vertising"
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
The Top Secret Launch of T.M.X. Elmo
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
American Express Members Lounge
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Lipton 2006: Wal-Mart VPI Initiative
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Schick Quattro: Turning on the Power of Four
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
'Pirates of the Caribbean: Dead Man's Chest' Release Campaign
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Blue Moon Artfully Crafted
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Bionicle 'Free the Band'
A case study from the Promotion Marketing Association's 2007 Reggie Awards