ARTICLES BY THIS AUTHOR
- 4/10/2007
Lipton 2006: Wal-Mart VPI Initiative
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Schick Quattro: Turning on the Power of Four
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
'Pirates of the Caribbean: Dead Man's Chest' Release Campaign
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Blue Moon Artfully Crafted
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Bionicle 'Free the Band'
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
Mars Pedigree Dog Adoption Drive
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
LaSalle Bank Ethnic Neighborhood Promotion
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
M&M's 'Plunder a Bag' Promotion
A case study from the Promotion Marketing Association's 2007 Reggie Awards - 4/10/2007
FIFA World Cup Trophy Tour by Coca-Cola
A case study from the Promotion Marketing Association's 2007 Reggie Awards