ARTICLES BY THIS AUTHOR
- 10/9/2008
Batman Snacks at Circle K
- 10/9/2008
OfficeMax Adds Style
- 10/8/2008
Longs Tees Off with Savings Event
- 10/8/2008
'The Hub': Points of Innovation
Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should. - 10/8/2008
Kohl's Adds Fila to the Lineup
- 10/7/2008
'The Hub': The DNA of ROI
By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. - 10/7/2008
The Hub Top 10: Shopper Marketing
Brand marketers and agencies evaluate each other for excellence in Shopper Marketing. - 10/7/2008
'The Hub': Teeny Shoppers
Tomorrow's consumers may very well be shopping on their cellphones.