ARTICLES BY THIS AUTHOR
- 7/6/2009
Cannondale Associates' 2009 Category Management Benchmarking Study
The balance of power between manufacturers and retailers has tipped, according to both camps. - 7/5/2009
Unilever's 'Desafio del Sabor' Family Challenge
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
'10 Items or Less' Marketing Partnerships
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Kmart's 'Spring Style Showoff'
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Huggies 'El Incomparable Tren De Vida De Mama' Campaign
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
'Kung Fu Panda' Theatrical Release Campaign
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Nestle Pure Life's 'Vive Sanamente' Campaign
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Oreo 'Double Stuf Racing League' Campaign
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Dark Temptation by Axe Launch Campaign
A case study from the Promotion Marketing Association's 2009 Reggie Awards - 7/5/2009
Dove Self-Esteem Month at Walmart
A case study from the Promotion Marketing Association's 2009 Reggie Awards