Wine

Client: Canandaigua Wine Co.
Producer: Display Masters

Product: Palace Brands Co. Baron Phillipe de Rothschild wines
P-O-P company: Dryden & Petisi, Westport, Conn.
Introduction: August 1993
Distribution: Liquor, wine and chain grocery stores
Number of displays: 10,000
Duration: Semi-permanent
Construction: Corrugated, gold foil for shelf liner
Making sure that consumers remain interested in its line of Baron Phillipe de Rothschild wines, Palace Brands created a unique, color-coded display.

Product: Wine
Number of displays: 350
P-O-P company: AM&D Co., Willits, Calif.
Distribution: Fine wine and grocery stores
Introduction: July 1993
Duration: Permanent
Construction: Hand-painted pine
Retailers may be inclined to keep the display for The Hess Collection wines in place for more than a year, says a company official.

Product: Seagram Chateau & Estate Wines Co. Champagne Perrier-Jouet
Number of displays: 600
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Wine shops and bistros
Introduction: September 1992
Duration: Temporary
Construction: Litho mounted on corrugated
The can-can dancer kicks her way to high impulse sales for Champagne Perrier-Jouet.

Client: Sebastiani Vineyards
Producer: Ruszel Woodworks Inc.

Product: Seagram Chateau Estate & Wines Co. Perrier-Jouet champagne
Number of displays: 1,500 first run
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Retail liquor outlets
Introduction: October 1991
Duration: Temporary
Construction: SBS board
An additional run of the bag display elements has been ordered for this year, but no total figure has been released.

Product: Heublein Fine Wine Group Christian Brothers variety wines
Number of displays: 3,000
P-O-P company: The Bench Collection, Healdsburg (manufacturer); and Offenbacher Inc., Santa Rosa, both of Calif. (graphics designer)
Distribution: Grocery, drug and liquor stores
Introduction: February 1992
Duration: Permanent
Construction: Vinyl-laminated particle board
The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.