Wine

Product: Vendange Wines
Number of displays: 2,000
P-O-P Companies: Bridges Marketing Group, Walnut Creek, CA; The Display Connection, Moonachie, NJ
Distribution: Supermarkets, liquor stores and drugstores
Introduction: March 2005
Duration: Two to four weeks
Construction: Battery motor, corrugated
Display set-up: Distributors
Comments: Two spinning basketballs made this display "jump out." They were powered by small, battery-operated motors.

Product: Mad Housewife wine
Number of displays: 2,000 posters and cards; five refrigerators
P-O-P company: DPI, San Francisco
Distribution: Regional
Introduction: January 2005
Duration: Permanent
Display set-up: Retail staff
Comments: Bellevue, WA-based Rainier Wine has taken the refrigerator out of the kitchen and onto the supermarket floor to help promote its new Mad Housewife wine.

Comments: This Turning Leaf pagoda display for Modesto, CA-based E&J Gallo Winery was intended to emphasize the emerging trend toward fusion cuisine in the U.S. It was constructed of wood and featured litho graphics.
Producer: Vintage Wood, Sebastopol, CA