Wine

Retailer: Vons
Location: Los Angeles

Retailer: Kroger
Location: Cincinnati
Marketplace-style stores feature an expanded wine department.

Client: E. & J. Gallo Winery, Modesto, CA
Size of Run: 2,800
Production Date: May 1, 2004
Duration: Permanent
Producer: Vintage Wood, Sebastopol, CA

Retailer: Winn-Dixie
Location: Hollywood, FL

Retailer: Dominick's
Location: Northfield, IL

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Coastal Woodworks and Display, Nobleboro, ME (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This two-shelf rack is one of several pieces to support Bolla's new campaign.

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Coastal Woodworks and Display, Nobleboro, ME (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This three-shelf rack, one of several pieces to support Bolla's new campaign, has side shelves for cross-merchandising such items as olive oil.

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Racks Inc., San Diego (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This metal rack featuring casters for easy mobility is one of several pieces to support Bolla's new campaign.