Ahold Delhaize’s Giant Co. tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event by dangling $10 in savings to shoppers who purchase $30 worth participating product from brands including Downy, Tide Swiffer and Dawn in a single transaction.
Publix tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event with a full-page “beauty wonderland” feature in its Nov. 21 Extra Savings circular highlighting personal care SKUs.