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Account-Specific

  • Member Spotlight (July-August 2022)

    A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.
    p2pi member spotlight

  • SheaMoisture Gives Walmart Two Exclusive Collections

    Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.
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  • Chips Ahoy! Brings Exclusive Art to Walmart

    Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.
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  • Retail Media Summit Recap

    Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.
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  • Pringles Spices Up ‘Hot Ones’ Launch at Circle K, Walmart

    Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.
    a can of food

  • Bondi Sands Enhances Amazon Ads Performance

    The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.
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  • Meijer, Huggies Hold Hands Again

    Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.
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  • P2PI Research: Retailer Media Networks

    Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.
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  • Hot-Weather Categories Heat Up Sales

    Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer. 
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  • Beauty Tech Company to Increase Lounges at Walmart

    Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses.
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