Account-Specific

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.