Account-Specific

Daunte Culpepper standee creates awareness for new card game category

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.

More "Pleasure to Burn"....

Retail Category: Footwear Stores/Departments
Display Type: Retail - Account-Specific
Client: Reebok International
Producer: Art Merchandising Inc., New York
Size of Run: 1,250
Comments: Available only at Foot Locker stores, the BlackTop shoe is targeted at outdoor basketball players. A modified backboard and rim with a distressed look communicate the outdoor basketball message.