Account-Specific

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Axe Body Spray
Distribution: General and Supercenters
Number of Stores: 1,500
Production Run Quantity: 660
Introduction: April 2007
Intended Duration: Three days
Dimensions (H x W x D): 55" x 36" x 9"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Entry Title: Be Fine Food Skin Care Endcap
Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Food Skincare Products
Distribution: CVS
Number of Stores: 3,150
Production Run Quantity: 3,150
Introduction: November 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 26" x 12"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: Staples
Number of Stores: 1,250
Production Run Quantity: 1,440
Introduction: December 2006
Intended Duration: Four months
Dimensions (H x W x D): 52" x 40" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Be.Products Co. LLC, Newton, MA
Product(s) Promoted: Be Fine Skincare Products
Distribution: CVS
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 13" x 27" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: 3M, St. Paul, MN
Product(s) Promoted: Scotchgard Fabric and Upholstery Protector
Distribution: Wal-Mart
Number of Stores: All locations
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 22" x 12" x 6"
Weight: 14 lbs.
Budget Category (U.S.): Less than $5

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: GameStop
Number of Stores: 1,000
Production Run Quantity: 1,050
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 60" x 18" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $351 - $400
Producer: DCI Marketing, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Degree Men's Antiperspirants and Deodorants
Distribution: Wal-Mart
Number of Stores: 4,500
Production Run Quantity: 6,200
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Abbott Laboratories/Ross Products, Columbus, OH
Product(s) Promoted: PediaSure-Nutripals, Huggies, Johnson's, Disney, The First Years, Pampers, Safety First
Distribution: Wal-Mart
Number of Stores: Wal-Mart Event Stores: 2,334. Wal-Mart Non-Event Stores: 1,129
Production Run Quantity: Corrugate Display: 3,463; Resource Books: 763,308
Introduction: February 2007
Intended Duration: Baby Days: one week. Event Day: Feb. 3, 2007
Dimensions (H x W x D): 54" x 16" x 12"
Weight: 14 lbs.