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Account-Specific

  • Coppertone Continuous Spray Endcap

    Client: Schering-Plough, Summit, NJ
    Product(s) Promoted: Coppertone Continuous Spray
    Distribution: Walgreens
    Number of Stores: 1,000
    Production Run Quantity: 1,100
    Introduction: February 2007
    Intended Duration: 6-12 months
    Dimensions (H x W x D): 36" x 38" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: Design Display Group Inc., Carlstadt, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Coppertone Continuous Spray Endcap

  • Axe 'Bom Chicka Wah Wah' Floorstand

    Client: Wal-Mart, Bentonville, AR
    Product(s) Promoted: Axe Body Spray
    Distribution: General and Supercenters
    Number of Stores: 1,500
    Production Run Quantity: 660
    Introduction: April 2007
    Intended Duration: Three days
    Dimensions (H x W x D): 55" x 36" x 9"
    Weight: 7 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Unilever, Chicago, IL
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Axe 'Bom Chicka Wah Wah' Floorstand

  • Be Fine Skin Care Endcap

    Entry Title: Be Fine Food Skin Care Endcap
    Client: Be.Products Co. LLC, Newton, MA
    Product(s) Promoted: Be Fine Food Skincare Products
    Distribution: CVS
    Number of Stores: 3,150
    Production Run Quantity: 3,150
    Introduction: November 2006
    Intended Duration: 2-3 months
    Dimensions (H x W x D): 60" x 26" x 12"
    Weight: 30 lbs.
    Budget Category (U.S.): $26 - $50
    Be Fine Skin Care Endcap

  • Staples TurboTax Pallet

    Client: Intuit, Mountain View, CA
    Product(s) Promoted: TurboTax and Quicken Software
    Distribution: Staples
    Number of Stores: 1,250
    Production Run Quantity: 1,440
    Introduction: December 2006
    Intended Duration: Four months
    Dimensions (H x W x D): 52" x 40" x 48"
    Weight: 75 lbs.
    Budget Category (U.S.): $201 - $250
    Staples TurboTax Pallet

  • Wal-Mart 'Superman' Produce Event

    Client: Wal-Mart Corp., Bentonville, AR
    Product(s) Promoted: Participating produce manufacturers
    Distribution: Wal-Mart Supercenters and Neighborhood Markets
    Number of Stores: 1,340
    Production Run Quantity: 587,680
    Introduction: October 2006
    Intended Duration: 1-Day Event
    Dimensions (H x W x D): 72" x 72" x 36"
    Weight: 10 lbs.
    Budget Category (U.S.): $11 - $15
    Wal-Mart 'Superman' Produce Event

  • Be Fine Skin Care PDQ Tray

    Client: Be.Products Co. LLC, Newton, MA
    Product(s) Promoted: Be Fine Skincare Products
    Distribution: CVS
    Number of Stores: 1,500
    Production Run Quantity: 1,500
    Introduction: November 2006
    Intended Duration: 2 months
    Dimensions (H x W x D): 13" x 27" x 10"
    Weight: 10 lbs.
    Budget Category (U.S.): $16 - $25
    Producer: Menasha Packaging, Brooklyn Park, MN
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Be Fine Skin Care PDQ Tray

  • Scotchgard Power Wing

    Client: 3M, St. Paul, MN
    Product(s) Promoted: Scotchgard Fabric and Upholstery Protector
    Distribution: Wal-Mart
    Number of Stores: All locations
    Production Run Quantity: 5,000
    Introduction: March 2007
    Intended Duration: 6-12 weeks
    Dimensions (H x W x D): 22" x 12" x 6"
    Weight: 14 lbs.
    Budget Category (U.S.): Less than $5
    Scotchgard Power Wing

  • Microsoft Zune Interactive Pedestal

    Client: Microsoft Corp., Redmond, WA
    Product(s) Promoted: Zune MP3 Player
    Distribution: GameStop
    Number of Stores: 1,000
    Production Run Quantity: 1,050
    Introduction: November 2006
    Intended Duration: One year
    Dimensions (H x W x D): 60" x 18" x 24"
    Weight: 75 lbs.
    Budget Category (U.S.): $351 - $400
    Producer: DCI Marketing, Milwaukee, WI
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Microsoft Zune Interactive Pedestal

  • Nabisco Safeway School Bus Spectacular

    Retailer: Dominick's
    Location: Chicago
    Nabisco Safeway School Bus Spectacular

  • Wal-Mart 'The Simpsons' Exclusive DVD In-Line

    Wal-Mart 'The Simpsons' Exclusive DVD In-Line

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