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Walmart

  • Wal-Mart Holiday Pinwheel Battery Pallet

    Client: The Gillette Co., Boston, MA
    Introduction: June 2005
    Product(s) Promoted: Batteries
    Distribution: Wal-Mart
    Intended Length of Use: 2 months
    Size of Run: 7,144
    Dimensions (H x D x W): 6' x 4' x 4'
    Weight: 350 lbs.
    Producer: New Dimensions Research Corp., Melville, NY

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Wal-Mart Holiday Pinwheel Battery Pallet
  • Kraft Wal-Mart Display Panels

    Client: Kraft, Glenview, IL
    Introduction: May 2006
    Product(s) Promoted: Nabisco snacks
    Distribution: Nationwide Wal-Mart distribution in all stores
    Intended Length of Use: 4 weeks
    Size of Run: 3,200 display kits
    Dimensions (H x D x W): 4.1' x 2.6' x 3.11'
    Producer: G2 Promotional Marketing, Chicago, IL

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Kraft Wal-Mart Display Panels
  • Mattel Matchbox Pop-Up Shelf Displays

    Client: Mattel, El Segundo, CA
    Introduction: February 2006
    Product(s) Promoted: MatteI Matchbox Pop Up Playset Adventure Kit
    Distribution: Toys "R" Us and Wal-Mart
    Intended Length of Use: 2 years
    Size of Run: 2,750
    Dimensions (H x D x W): 17" x 22" x 24"
    Weight: 10 lbs
    Producer: Design Phase Inc., Waukegan, IL

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Mattel Matchbox Pop-Up Shelf Displays
  • AXE Maximus Shower Gel PDQ

    Client: Unilever, Greenwich, CT
    Introduction: January 2006
    Product(s) Promoted: Axe 12 oz. Shower Gel
    Distribution: Wal-Marts nationwide
    Intended Length of Use: 4 weeks
    Size of Run: 75,000
    Dimensions (H x D x W): 9.75" x 14" x 15"
    Weight: 28 lbs.
    Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    AXE Maximus Shower Gel PDQ
  • Fisher-Price Knows Your Name Countertop

    Client: Fisher-Price, East Aurora, NY
    Introduction: September 2005
    Product(s) Promoted: Learning Toys
    Distribution: Wal-Mart, Kmart, Target
    Intended Length of Use: 1 year
    Size of Run: 4,250
    Dimensions (H x D x W): 14" x 14" x 15.5"
    Weight: 38 lbs.

    Design of the Times 2006 Contest Declaration

    What were the objectives for this entry?

    Fisher-Price Knows Your Name Countertop
  • Category Report: Book Merchandising

    Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders
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