Walmart

Client: Fisher-Price, East Aurora, NY
Introduction: September 2005
Product(s) Promoted: Learning Toys
Distribution: Wal-Mart, Kmart, Target
Intended Length of Use: 1 year
Size of Run: 4,250
Dimensions (H x D x W): 14" x 14" x 15.5"
Weight: 38 lbs.

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Design of the Times 2006 Contest Declaration

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Client: Kiss Products Inc., Port Washington, NY
Introduction: June 2005
Product(s) Promoted: Artificial Toenails
Distribution: Wal-Mart Stores
Intended Length of Use: 3 to 4 weeks
Size of Run: 500
Dimensions (H x D x W): 70" x 14.25" x 22.5"
Weight: 65 lbs.
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2006 Contest Declaration

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Client: New Creature for Intuit/H&R Block, Rogers, AR
Introduction: December 2005
Product(s) Promoted: Intuit TurboTax Software/H&R Block TaxCut Software
Distribution: Wal-Mart
Intended Length of Use: 4 months
Size of Run: 3,000
Dimensions (H x D x W): 48" x 39" x 47"
Weight: 350 Ibs.
Producer: Ideal, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Beiersdorf Inc., Wilton, CT
Introduction: January 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Supermarkets and drugstores
Intended Length of Use: 4-6 weeks
Size of Run: 2,575
Dimensions (H x D x W): 4'8" x 2' x 1.1'
Weight: 9 lbs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: New Creature for Symantec, Rogers, AR
Introduction: August 2005
Product(s) Promoted: Norton Anti-Virus Software
Distribution: Wal-Mart
Intended Length of Use: 3 months
Size of Run: 775
Dimensions (H x D x W): 48" x 11-19" x 48"
Weight: 200 Ibs.
Producer: Ideal , Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Unilever HPC NA, Greenwich, CT
Introduction: March 2005
Product(s) Promoted: Dove Beauty Brands (Skincare & Haircare)
Distribution: Wal-Mart
Intended Length of Use: 3 days
Size of Run: 900 Dimensions (H x D x W): 78" x 24" x 48"
Weight: 51 Ibs.
Producer: Marketing Drive Worldwide, Norwalk, CT

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Design of the Times 2006 Contest Declaration

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Client: Kimberly-Clark, Irving, TX
Introduction: August 2005
Product(s) Promoted: Kotex Distribution: Wal-Mart Intended Length of Use: 1 to 2 weeks
Size of Run: 3,000 Dimensions (H x D x W): 58" x 48" x 40"
Weight: 325 Ibs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: Hasbro Inc., Pawtucket, RI
Introduction: August 2005
Product(s) Promoted: Hasbro VideoNow XP and/or ChatNow products
Distribution: National distribution in Wal-Mart, Target, Kmart, Sears, Best Buy, Meijer, Fred Meyer
Intended Length of Use: 6 to 9 months
Size of Run: 5,700
Dimensions (H x D x W): 4' x 2' x 4'
Weight: 35 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

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Client: Timex Corp., Middlebury, CT
Introduction: October 2005
Product(s) Promoted: Wrist Watches
Distribution: Wal-Mart
Intended Length of Use: 2 to 3 months
Size of Run: 3,400
Dimensions (H x D x W): 6.75" x 6.5" x 17.5"
Weight: 2 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: December 2005
Product(s) Promoted: Razor blades
Distribution: Wal-Mart
Intended Length of Use: 5 years
Size of Run: 13,500
Dimensions (H x D x W): 6-1/8" x 17-3/8" x 48"
Weight: 19.4 Ibs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?