Walmart

Client: New Creature for Symantec, Rogers, AR
Introduction: August 2005
Product(s) Promoted: Norton Anti-Virus Software
Distribution: Wal-Mart
Intended Length of Use: 3 months
Size of Run: 775
Dimensions (H x D x W): 48" x 11-19" x 48"
Weight: 200 Ibs.
Producer: Ideal , Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever HPC NA, Greenwich, CT
Introduction: March 2005
Product(s) Promoted: Dove Beauty Brands (Skincare & Haircare)
Distribution: Wal-Mart
Intended Length of Use: 3 days
Size of Run: 900 Dimensions (H x D x W): 78" x 24" x 48"
Weight: 51 Ibs.
Producer: Marketing Drive Worldwide, Norwalk, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kimberly-Clark, Irving, TX
Introduction: August 2005
Product(s) Promoted: Kotex Distribution: Wal-Mart Intended Length of Use: 1 to 2 weeks
Size of Run: 3,000 Dimensions (H x D x W): 58" x 48" x 40"
Weight: 325 Ibs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Introduction: August 2005
Product(s) Promoted: Hasbro VideoNow XP and/or ChatNow products
Distribution: National distribution in Wal-Mart, Target, Kmart, Sears, Best Buy, Meijer, Fred Meyer
Intended Length of Use: 6 to 9 months
Size of Run: 5,700
Dimensions (H x D x W): 4' x 2' x 4'
Weight: 35 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders

Retailer: Wal-Mart
Location: Bensalem, PA