Walmart

Client: Wal-Mart, Bentonville, AR
Introduction: November 2005
Product(s) Promoted: Gift Cards, Envelopes, Greeting Cards and Gift Tins
Distribution: Wal-Mart stores
Intended Length of Use: 3 months
Size of Run: 5,500
Dimensions (H x D x W): 97.5" x 48" x 48"
Weight: 450 Ibs.
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2006 Contest Declaration

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Client: The Procter & Gamble Co., Boston, MA
Introduction: October 2005
Product(s) Promoted: Oral-B replacement heads for power toothbrushes
Distribution: Wal-Mart Canada
Intended Length of Use: 2 years
Size of Run: 200
Dimensions (H x D x W): 4'7" x 4" x 14"
Weight: 20 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

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Client: Eastman Kodak Co., Rochester, NY
Introduction: March 2006
Product(s) Promoted: Kodak Photography Services
Distribution: Wal-Mart stores nationwide
Intended Length of Use: 1 day
Size of Run: 1,300
Dimensions (H x D x W): 5'6" x 2' x 9'
Weight: 6 lbs.
Producer: Hawver Display, Rochester, NY

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Design of the Times 2006 Contest Declaration

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Client: Unilever, Chicago, IL
Introduction: April 2005
Product(s) Promoted: AXE Unlimited Body Spray
Distribution: Wal-Mart stores
Intended Length of Use: 3 weeks
Size of Run: 15,000
Dimensions (H x D x W): 9" x 1'3" x 2' 6.25"
Weight: 32 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

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Client: Ubisoft Entertainment, San Francisco, CA
Introduction: November 2005
Product(s) Promoted: Video games
Distribution: Wal-Mart
Intended Length of Use: 1 month
Size of Run: 700
Dimensions (H x D x W): 52" x 24" x 48"
Weight: 28 lbs.
Producer: Taurus Display Corp., Moorestown, NJ

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: June 2005
Product(s) Promoted: Batteries
Distribution: Wal-Mart
Intended Length of Use: 2 months
Size of Run: 7,144
Dimensions (H x D x W): 6' x 4' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: Kraft, Glenview, IL
Introduction: May 2006
Product(s) Promoted: Nabisco snacks
Distribution: Nationwide Wal-Mart distribution in all stores
Intended Length of Use: 4 weeks
Size of Run: 3,200 display kits
Dimensions (H x D x W): 4.1' x 2.6' x 3.11'
Producer: G2 Promotional Marketing, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: Mattel, El Segundo, CA
Introduction: February 2006
Product(s) Promoted: MatteI Matchbox Pop Up Playset Adventure Kit
Distribution: Toys "R" Us and Wal-Mart
Intended Length of Use: 2 years
Size of Run: 2,750
Dimensions (H x D x W): 17" x 22" x 24"
Weight: 10 lbs
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2006 Contest Declaration

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Client: Unilever, Greenwich, CT
Introduction: January 2006
Product(s) Promoted: Axe 12 oz. Shower Gel
Distribution: Wal-Marts nationwide
Intended Length of Use: 4 weeks
Size of Run: 75,000
Dimensions (H x D x W): 9.75" x 14" x 15"
Weight: 28 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

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Client: Fisher-Price, East Aurora, NY
Introduction: September 2005
Product(s) Promoted: Learning Toys
Distribution: Wal-Mart, Kmart, Target
Intended Length of Use: 1 year
Size of Run: 4,250
Dimensions (H x D x W): 14" x 14" x 15.5"
Weight: 38 lbs.

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?