Walmart

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24hr Mascara & Liner
Distribution: Walgreens, CVS/pharmacy, Walmart, Target and various other drug and mass retailers
Number of Stores: 25,000
Production Run Quantity: 60,000
Introduction: 11/21/11
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 36" x 12"
Weight: 30 lbs.

Client: Kraft Foods, Parsippany, NJ
Product(s) Promoted: Stride Spearmint 2.0, Stride Tropical Trance, Dentyne Ice Mint Frost and Arctic Chill, Trident Sticks in Five Flavors
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 4,300
Introduction: 3/14/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 52" x 48" x 18"
Weight: 150 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: P&G, Cincinnati, OH
Product(s) Promoted: Pringles Original, Sour Cream & Onion, BBQ, and Cheddar Cheese
Distribution: Walmart
Number of Stores: 1,185
Production Run Quantity: 1,350
Introduction: 5/5/12
Intended Duration: 3 months
Dimensions (H x W x D): 34" x 46" x 23"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Sonoco CorrFlex, Glen Rock, NJ

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Product Line, Expressive Scents
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 4/2/12
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 74" x 48" x 48"
Weight: 70 lbs.
Budget Category (U.S.) $201 - $250 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Product Line, featuring Holiday Scents
Distribution: Walmart
Number of Stores: 2,457
Production Run Quantity: 2,500
Introduction: 11/28/11
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 85" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.) $201 - $250 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC