Walmart

Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: BluRay DVD, gifts sets, books and other family-centric films
Distribution: Walmart
Number of Stores: 3,150
Production Run Quantity: 3,150
Introduction: 2/7/12
Intended Duration: 3 weeks
Dimensions (H x W x D): 60" x 40" x 40"
Weight: 75 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Febreze Car Product Line
Distribution: Walmart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: 4/1/12
Intended Duration: 8 months
Dimensions (H x W x D): 4" x 48" x 3"
Weight: 8 lbs.
Budget Category (U.S.) $101 - $150 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Pepsi Beverages Company, Purchase, NY
Product(s) Promoted: 6-pack cans, 2-Liter, 1.5 liter, snacks, and DVDs
Distribution: Various mass merchandiser retail channels
Number of Stores: 550
Production Run Quantity: 550
Introduction: 5/29/12
Intended Duration: 12 months
Dimensions (H x W x D): 44" x 51" x 48"
Weight: 146 lbs.
Budget Category (U.S.) $351 - $400 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Gillette Fusion ProGlide Styler
Distribution: Walmart
Number of Stores: 500
Production Run Quantity: 500
Introduction: 3/1/12
Intended Duration: 6 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 6 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Mechtronics Corporation, Beacon, NY

Client: Nickelodeon, New York, NY
Product(s) Promoted: Dora the Explorer exclusive DVD, Activity & Book Youth Electronics, Sony Music We Did It CD, Fisher Price Exclusive Enchanted Forest Doll, Fisher Price Favorites
Distribution: Walmart, domestic
Number of Stores: 1,509
Production Run Quantity: 1,700
Introduction: 8/1/11
Intended Duration: 30 days
Dimensions (H x W x D): 72" x 30" x 48"
Weight: 20 lbs.

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24hr Mascara & Liner
Distribution: Walgreens, CVS/pharmacy, Walmart, Target and various other drug and mass retailers
Number of Stores: 25,000
Production Run Quantity: 60,000
Introduction: 11/21/11
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 36" x 12"
Weight: 30 lbs.

Client: Kraft Foods, Parsippany, NJ
Product(s) Promoted: Stride Spearmint 2.0, Stride Tropical Trance, Dentyne Ice Mint Frost and Arctic Chill, Trident Sticks in Five Flavors
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 4,300
Introduction: 3/14/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 52" x 48" x 18"
Weight: 150 lbs.
Budget Category (U.S.) $51 - $100 (display only)