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Consumer Attitudes & Behavior

Drawing a Line in the Linoleum

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.
Perspectives on the Mature Consumer

A topline look at market to the 55-plus demographic
New Displays Tout Pouched Tobacco Products
Maytag Learns That Premiums Can Work
Chart 3: Fast-Growing Convenience Food Categories
Changing Consumer Cooking Habits

Half of All Heads of Household Too Tired for Meal Preparation
Chart 2: "I'm constantly looking for new ways to get the household chores (like shopping, cooking, cleaning) done faster."
Chart 1: "I am so busy and in such a hurry all day that by dinner I'm too worn out to fix a meal that requires much in the way o
The Point of Packaging

Best practices in package design
2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

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