Effect of Advertising on Awareness, Purchase Intent Sharpies Get $7 Million Marketing Push Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Using Color Effectively on P-0-P An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Beer Shopper & Consumer Insights Motion Adds Splash to Moen Showerhead Display Hispanic Participation in Frequent-Shopper Programs Panel study finds participation lowest among less-acculturated shoppers Percent of Hispanic Shoppers Purchasing in Only One Channel First Previous 219 220 221 222 223 Next Last