Floor Tiles Keep Advertising Messages In Step Advertising Strategies to Increase Usage Frequency American Water Heater Goes Low-Tech to Simplify Selling Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Miller Genuine Draft Tests New Packages, P-O-P In South SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 First Previous 178 179 180 181 Next Last