Sony's Lifestyle Packaging is Color-Coded 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Sharpies Get $7 Million Marketing Push Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Using Color Effectively on P-0-P An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. First Previous 166 167 168 169 170 Next Last