Chart 1: Measured Media Advertising Expenditures for Alcohol Products, 1980-97 Schultz Outlines Five Criteria for Measuring Return on Brand Value 1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales Product Marketers: How is Your Typical Display Dollar Spent? Product Marketers: What Types of P-O-P Have You Purchased in the Past Year? Product Marketers: P-O-P/Merchandising Accounts for What Percent of Your Company's Total Marketing Budget? Product Marketers: How is Your P-O-P Budget Allocated? Product Marketers: The P-O-P Budget Outlook for 1999 The P-O-P Budget Outlook for Cosmetics/Drug Marketers The P-O-P Purchasing Budget for Cosmetics/Drug Marketers First Previous 58 59 60 61 62 Next Last
