Consumer Behavior Study Measures Promotion Effectiveness P-O-P Suppliers: What is Your Annual Sales Volume? 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Breakdown of the Costs Associated with a Typical Display Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Average Number of P-O-P Suppliers Used What they Spend and How Many What was the Total Number of P-O-P Projects that you were Involved with During the Past 12 Months? What is the Annual Purchasing Budget for P-O-P for your Department? Merchandising Profitability Now Easier to Determine First Previous 60 61 62 Next Last