State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Test Campaign Sets Up Launch for Stupendous Redirects Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices An abstract from the Journal of Retailing, Volume 77, Issue 1 Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values The Future? One-to-One, According to Peppers Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions First Previous 79 80 81 82 83 Next Last
