Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Perception & REALITY: How effective is P-O-P at attracting consumer attention? Chain and Independent Food Retailers: Opinions, Acceptance of P-O-P Home Center Retailers: Where Does P-O-P Go? Drugstore Retailers: How Effective is Manufacturer-Supplied P-O-P at Increasing Sales? Retailers: Display Activity, Effectiveness Final Decision-Making Involvement Percent of Final Decisions Made in Store Retailer Reasons for Non-Use of Manufacturer Displays Display Considerations of Top Chains, % Very Large Consideration First Previous 43 44 45 Next Last
