Retailers: Which Product Categories Produce the Most Effective P-O-P? 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) What Retailers Consider in the Decision to Accept Vendor-Supplied P-O-P Retailers: Overall Ratings for Manufacturer-Supplied P-O-P Materials Retailers: What Percentage of Manufacturer-Supplied Displays are Actually Set Up in Your Stores? Retailers: Do Marketers Consult With You About Displays? Retailers: Do You Use Scanner Data to Measure The Sales Effectiveness of In-Store Displays? Survey Indicates Use of Outside Merchandising Services will Grow Consumer Behavior Study Measures Promotion Effectiveness How Have Retailers Attitudes to Vendor-Supplied P-O-P Changed in the Past Year? First Previous 42 43 44 45 Next Last