The Hub: What's That Sound? Shopper marketing is what's goin' down. ROI on Shopper Marketing Initiatives A. P-O-P Budgets: By Tactic B. P-O-P Budgets: 2002 - 2006 C. P-O-P Budgets: Most Recent D. Future P-O-P Business Outlook E. Retailer Collaboration on Metrics F. Potential Impact of Traffic Metrics G. Digital Signage Ad Purchases H. Digital Signage Ad Effectiveness First Previous 27 28 29 30 31 Next Last