11. How Account-Specific P-O-P Should Be Customized: Supermarket Retailers 14. Would Supermarket Retailers Like to be Involved in Upfront Development of Account-Specific P-O-P? 02. Desire for Account-Specific Programs: Brand Manufacturers vs. Retailers 05. What Account-Specific Programs Mean to Supermarket Retailers 08. Supermarket Retailers: Preferred Types of Account-Specific Programs Retailer Attitudes Toward Account-Specific P-O-P 10. Most Important Types of Account-Specific Programs/Support: Supermarket Retailers 13. Who is Responsible for Developing/Authorizing Account-Specific Promotions: Supermarket Retailers 03. Proportion of Shopping Lanes with Soft Drinks, 1997 - 2002 04. What Makes Account-Specific Programs Successful: Brand Manufacturers vs. Retailers First Previous 13 14 15 16 17 Next Last
